Blog & Articles

July 17, 2024
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Articles

Unleashing the Power of Website Visitor Tracking and Firmographics: The Future of B2B Marketing

May 28, 2024
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AI

What If Zillow and Realtor.com Stopped Selling Leads to Realtors?

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I think in bullet points, and often go down 'rabbit holes' that consume me entirely. So my 'blogs' are more akin to experiential essays / micro-articles that feature the recent developments in AI & Machine Learning, as well as common questions asked by startup founders on the world of startups, SaaS metrics, network effects, growth hacking, process automation, & more.

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July 17, 2024
/
Articles

Unleashing the Power of Website Visitor Tracking and Firmographics: The Future of B2B Marketing

Your website is not just a digital storefront; it's a goldmine of information about the companies visiting and exploring your products or services. By tracking website visitors across various interactions like page views and content downloads, you can uncover valuable insights into which accounts are interested in your solutions.

May 28, 2024
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AI

What If Zillow and Realtor.com Stopped Selling Leads to Realtors?

Discover how organic methods like Revscale's visitor tracking pixel can help realtors adapt to technological shifts.

September 15, 2023
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Exploring Top Lead Generation Channels for Maximum ROI and Customer Acquisition

Discover key lead generation channels that maximize ROI and boost customer acquisition. Explore the effectiveness of thought leadership, public speaking, and email marketing. #LeadGeneration #ROI

September 15, 2023
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Overcoming the Chicken and Egg Problem in Online Marketplaces: Strategies for Balancing Supply and Demand

Discover strategies to tackle the chicken and egg problem in online marketplaces, ensuring a balance between supply and demand to foster growth and achieve network effects. #OnlineMarketplaces #MarketplaceStrategy

September 15, 2023
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Optimize Your Digital Strategy with A/B Testing: Boosting Conversions and Engagement

Discover how A/B testing can elevate your digital strategy, enhance user engagement, and increase conversion rates. Learn to make data-driven decisions that optimize user behavior. #A/BTesting #DigitalOptimization #ConversionRate #UserBehavior #DataDrivenDecision

September 15, 2023
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Building a Strong Foundation: Key Hiring Strategies for Seed-Stage Startups

Discover essential hiring strategies for seed-stage startups. Learn how to identify T-shaped individuals, foster a strong startup culture, and utilize working interviews to build a foundational team. #SeedStageStartup #TeamBuilding #StartupCulture

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